By Kate Lewis
There are several social media platforms that dominate social media usage, or “audience share,” and Snapchat is certainly one of them. 158 million people use snapchat daily. That’s a lot of snaps. In fact, on average there are around 2.5 billion snaps sent per day.
Snapchat has gained quick success since first launching in 2011 by a group of students at Stanford University. Unlike originally text-based platforms such as Facebook or Twitter, Snapchat is a mobile application that is primarily based in sending image and video content. They can select a set amount of time between one and ten seconds for a recipient to view the content before it auto-deletes, disappearing for good. Snapchat has evolved into a very interesting, yet fun, social platform and people and organizations all over the world are beginning to incorporate it into their everyday lives.
Businesses are using the ghost-symboled application to promote themselves, giving the users of the social media app an opportunity for interactive engagement as well as creative content. Snapchat created a way for people to share photos freely and easily. Unlike Facebook or Instagram, these photos are not permanent and not out their on the Internet for the whole world to see.
Its freedom, its engaging products, and its “in the moment” sharing nature, has created a powerful new revenue and motivation for many to switch over to Snapchat as heir pre feed method of social media.
What led to Snapchat’s success? To begin, Snapchat realized that the key to its popularity was to target the millenniums. Over 71 percent of Snapchat uses are under the age of 35. Younger populations drive trends because they are more susceptible to adopt new platforms.According a project conducted by the Pew Research Center, as of September 2009 73% of online American teens ages 12 to 17 used an online social network website, and that statistic has continued to climb upwards.
Second, users can be selective when broadcasting their life. Disappearing messages and videos provide just enough information for users to share in that moment, a 24-hour moment in Snapchat terms.
Third, Snapchat is a mobile focus, and was specifically designed for mobile. Not many other social sites are the same.
Snapchat was able to target there audience, study that audience, and take advantage of growing trends in mass communication. Snapchat is a great example of a company who understands their audience, one 10-second video at a time.